Radico Khaitan, an IMFL company in India, announces the launch of Magic Moments Remix Pink Vodka, to cater to the growing demand of coloured and flavoured beverage alcohol category. Positioned in the premium segment a cut above Magic Moments Remix flavours, it will be initially launched in UP and Assam, and expanded to PAN India over the next 2-3 quarters.
Magic Moments Vodka portfolio (which includes Magic Moments Remix series, Magic Moments Verve range of products, Magic Moments Dazzle and Magic Moments Vodka Cocktails), a flagship brand for Radico Khaitan, achieves a sales milestone of five million cases in FY2023. The brand currently enjoys a 60% market share in the entire vodka category (across domestic and international brands) with over 20 variants.
“Magic Moments today is the 7th largest Vodka globally. The addition of Magic Moments Remix Pink Vodka is a direct response to the positive reception of Magic Moments Verve Cranberry Tease vodka, reflecting our commitment to offering innovative flavours. We are excited to present a vodka that not only upholds the highest quality standards but also delivers a distinct and enchanting taste experience,” Amar Sinha, chief operating officer, Radico Khaitan, said.
The addition of Magic Moments Remix Pink Vodka represents a progression in the Magic Moments Vodka portfolio, responding to the increasing interest in colored vodka. Formulated with natural flavors of black mulberry, elderflower, and raspberry, the variant offers a distinctive taste, aiming to attract a wide consumer audience.