QUE, a mass premium eyewear brand, has launched its newest campaign #QUEaaRahaHai with cricketer Shikhar Dhawan as its brand ambassador. Dhawan announced the launch of QUE’s premium range of sunglasses on his Instagram, targeting his millions of followers with #QUEaaRahaHai. The brand was co-founded by Shashank Saurabh, Abhishek Deep, and Kumar Vagish, focusing on providing consumers with a premium range of sunglasses.
QUE recently announced a strategic investment from Shikhar Dhawan, who has joined the brand as a partner and ambassador. They also introduced the ‘QUE Advantage Pass’ membership program offering exclusive benefits to customers, including discounts on sunglasses, an annual plan, cashback offers, priority customer support, and access to exclusive fashion deals. The pass also offers the opportunity for a meet and greet with Shikhar Dhawan.
The QUE Advantage Pass is currently available for pre-booking, with the sale of sunglasses set to start from June 12. QUE aims to offer high-quality, fashionable sunglasses with a focus on design, premium quality, diversity, and style, inspired by their shared love for fashion and a desire to empower individuals to express their unique identity.
“Joining hands with QUE feels like hitting a perfect cover drive – smooth, stylish, and impactful. I’m delighted to partner with QUE to bring you a premium range of sunglasses with our campaign #QUEaaRahaHai. As someone who values style and quality, I’m proud to be part of a brand that shares those same values. QUE isn’t just about eyewear; it’s about making a statement, expressing yourself, and feeling confident. With their commitment to excellence and dedication to offering premium eyewear options, QUE is all set to redefine fashion standards in the eyewear industry,” Shikhar Dhawan said.
“We are immensely proud to introduce QUE to the Indian market. Our journey began with a shared passion and a desire to offer premium eyewear options that blend style with quality. With QUE, we aim to provide sunglasses that elevate one’s look but also reflect one’s personality. QUE is more than just a brand; it symbolizes style, quality, and diversity. We are committed to offering a curated collection of distinctive designs that cater to the diverse tastes of our customers. Each pair of QUE sunglasses is meticulously crafted to ensure superior quality and comfort,” Shashank Saurabh, co-founder, QUE said.