Quaker announces the addition of celebrity couple, Kiara Advani and Sidharth Malhotra, as its brand ambassadors. The collaboration signifies the fusion of Quaker’s 145-year legacy in advocating the ‘goodness of oats’ worldwide with the influence and appeal of Kiara and Sidharth.
The brand has been dedicated to delivering its valued promise of bringing oats to more people in more delicious ways and has innovative ways to uphold commitment. As a modern nutrition brand offering a diverse range of oats-based options, Quaker continues to redefine how oats are embraced, establishing them not just as a breakfast choice but as versatile ingredients for a variety of tasty and nutritious meals.
“With Kiara Advani and Sidharth Malhotra joining the Quaker family, its vibrancy, relatability, and commitment to a balanced lifestyle complement Quaker’s ethos. Kiara’s energy and Sidharth’s active lifestyle resonate with today’s generation, making them influential advocates for a wholesome way of living. Their shared values align with Quaker’s mission, enhancing the brand’s endeavour to inspire individuals to embrace oats as a delicious and beneficial dietary inclusion,” Sravani Babu, associate director and category lead- Quaker, PepsiCo India, said.
The new brand ambassadors will play a pivotal role in forthcoming campaigns and launches, engaging audiences.