Quaker has launched a TVC campaign to introduce its innovation – Quaker Instant Oats.
The company has introduced three new flavours – Herby Cheese, Masala Magic, and Mixed Berries – to meet diverse tastes and palettes, reflecting the growing demand for flavoured oats. Quick to prepare and versatile for any time of day, the product combines wholegrain goodness for a protein-packed, fibre-rich and fuelling snack.
“Our unwavering commitment to innovation and nutritional excellence shines through in Quaker. Quaker Instant Oats is crafted for the ever-evolving needs and palette of our dynamic world – a testament to our rich 146-year legacy. Through our film, we not only showcase how Quaker Instant Oats integrates into your daily routine but do so without compromising on taste. Just like Kiara and Sid, embark on this oat-a-licious journey that makes ‘nutritious oats’ synonymous with ‘delicious’ in every bite!” Sravani Babu, associate director, and category lead- Quaker, PepsiCo India, said.
In the TVC, Kiara practices yoga as Sid enters the room. He discovers a steaming bowl on the table and impulsively takes a bite, not realising it is Kiara’s prepared bowl of Quaker Instant Oat. Kiara watches as Sid’s taste test unfolds – he’s unaware of what the delicious snack is. As Sid continues to savour the flavour, Kiara reveals that it’s Quaker Instant Oats – Herby Cheese. The film ends with Kiara enjoying the oats Sid prepares, concluding with the tagline ‘Nutritious Oats, Ab Bane Delicious’.
“It is perceived that eating better means eating boring and tediously prepared meals. We wanted to break this perception with the new Quaker instant oats. With Kiara and Sidharth who are the quintessential millennial couple, we debunk the notions of eating better being boring. Presenting a great option for breakfast and beyond,” Vikram Pandey, national creative director, Leo Burnett, said.
The Quaker Instant Oats campaign will be brought to life through a comprehensive 360-degree surround campaign.