Protium, a tech-driven startup towards MSMEs and consumers, has announced the launch of its #LetsGetFinanciallyLiterate campaign during Financial Literacy Month.
To kickstart this initiative, Protium is believed to have taken an approach of revamping its daily blogs to provide educational content focused on financial principles. Additionally, the company conducted a survey revealing gaps in financial literacy among MSMEs, which aims to serve as the foundation for the campaign’s educational content. For the campaign, Protium is understood to be producing educational videos featuring insights from its partners on financial topics. From what it’s understood, the #LetsGetFinanciallyLiterate campaign will culminate in a series of follow-up articles authored by Protium.
“In a market where change is considered constant and policies evolve, I think it’s imperative that we support mid and small-sized businesses. I believe empowering MSMEs with financial literacy isn’t just about driving economic growth; it’s about nurturing resilience and unleashing their true potential. In line with this commitment, our #LetsGetFinanciallyLiterate campaign aims to stand as a beacon, offering practical knowledge and support to MSMEs,” Amit Garg, partner, Protium, said.