PromotEdge has announced its newest venture after emerging victorious in a competitive multi-agency pitch. As per the agency, it is set to helm the digital narrative for Shyam Metalics’ SEL TIGER TMT.
Talking about the mandate, Saurav Agarwal, founder and CEO, PromotEdge, said, “Bagging the digital mandate for SEL TIGER TMT is a proud moment for us at PromotEdge. We are happy to bring our tailored ‘desi’ approach, which resonates with the diverse and dynamic fabric of India, to the table. Our team is all geared up to utilise our profound expertise in the Industrial, Automotive, and Infrastructural sectors to elevate the brand presence of SEL TIGER TMT, especially leveraging the mass appeal of their brand ambassador, Salman Khan.”
Additionally, the collaboration marks a strategic alliance, entrusting PromotEdge with a roster of digital responsibilities, encompassing content creation, influencer marketing, digital films, website maintenance, SEO, social media management, performance marketing, email/WhatsApp marketing, and experiential marketing, among others.
“PromotEdge’s deep-rooted understanding of India’s multifaceted geography and their impressive track record in digital storytelling are what excited us the most. Their indigenous approach paired with their innovative digital strategies is exactly what SEL TIGER TMT needs to soar to newer heights.” Aneesh Mishra, senior VP – sales and marketing, Shyam Metalics, added.
Moreover, PromotEdge plans to kickstart this collaboration with a series of digital campaigns that synergise SEL TIGER TMT’s identity with innovative strategies, ensuring the brand connects with their audience more effectively and efficiently.
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