Prime Video has launched Channel K, a premium Korean entertainment channel, as an add-on subscription for its members. The channel will offer a range of Korean series, movies, K-pop concerts, and reality shows, bringing content like Summer Strike, Personal Taste, Joint Security Area, The Battle: Roar to Victory, and exclusive BTS footage such as the 2024 BTS FESTA: Message from Jin, featuring concert footage and documentaries on the global icons.

Available at a monthly fee of Rs 79, Channel K also comes with a limited-time offer of Rs 1 for the first month.

“Since its launch in India, add-on subscriptions on Prime Video have served as the launchpad for several international streaming services in the country,” said Gaurav Bhasin, head of marketplace (add-on subscriptions and movie rentals), Prime Video. “Over the past few years, we have seen tremendous increase in the popularity of Korean content on Prime Video in India, including series like Marry My Husband, No Gain No Love, Jinny’s Kitchen, and more, that were loved by our customers. We are now thrilled to launch Channel K in India and give Prime members an opportunity to get an even wider selection of scripted and unscripted Korean content with this new add-on offering.”

Prime members will find the add-on subscription streamlined with their existing Prime Video accounts, meaning no separate logins or billing. They can browse and access all the premium content in one place, get personalized recommendations, and enjoy features like X-Ray, watch lists, and offline downloads. Additionally, members can manage their data consumption, making it easier to enjoy more content without hassle.

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“Our mission with Channel K is to deliver premium Korean entertainment to a global audience, building cultural bridges and enhancing the viewing experience for Indian fans,” said Sohn Il-Hyung, CEO of IMX. “Post our successful collaboration in Japan, we are thrilled to work with Prime Video to launch Channel K in India as an add-on subscription, and through their reach in India, take the Hallyu wave even deeper in the country.”