Porter, India’s premier tech-based, on-demand logistics company, launched its campaign to be streamed on digital platforms during India’s matches. The campaign comprises three ad films that highlight Porter’s commitment to ensuring seamless deliveries.
These films showcase the luck beliefs of the cricket fanatics as beacons of hope and support to the Indian cricket champions to keep them going. From a lucky bucket to a lucky t-shirt to lucky mascots, the films also highlight how Porter delivery partners aid the timely delivery.
The first film, ‘Bucketasana’, highlights a cricket fan’s desire to perform his lucky pose to help the Indian team strike a sixer and Porter’s support in delivering the perfect bucket to help him do the upside-down lucky pose.
The second film, ‘Lucky T-shirt?’, shows a Porter driver-partner delivering a lucky tattered t-shirt to a cricket fan from their home. Along with two other friends wearing similar lucky t-shirts, he puts on his t-shirt and watches the match while cheering through the moments.
The last film, ‘Lucky Charm’, showcases Porter driver-partners as the lucky charm for the match for a shopkeeper. Everyone gathers at the shop to watch the match and is elated by a sixer hit, thanks to the good luck brought along by the driver-partners.
The ad is conceptualised by Punt Creative, featuring Biswapati Sarkar, Nikhil Ratnapakhi and Narendra Khatri. The campaign will be leveraged on other digital platforms, and through radio and OOH as well, creating a 360° approach.
“Through this campaign, we want to highlight how Porter can be a part of billions of fans’ match day excitement and deliver smiles and good luck. The campaign showcases our commitment to delivering anything, anytime and anywhere – the assurance that Porter hai, ho jayega. We hope this resonates with the viewers and inspires them to stick to their own special rituals,” Mohit Rathi, VP, customer growth and engagement, Porter, said.
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