Philips India announces its campaign, #BarberKeBaraber, aimed at empowering men to achieve professional grooming standards in the comfort of their homes. The campaign spotlights cricketer Virat Kohli showcasing the Philips All-in-One Trimmer as the quintessential tool for achieving a salon-like precision, underscoring the brand’s commitment to provide high-quality grooming solutions.
The campaign film highlights Virat Kohli, the grooming brand ambassador for Philips. Kohli plays a central role in the video, conveying the attributes of the Philips All-in-One Trimmer. The campaign highlights the twin trim blades, which ensure a trim and deliver a polished, professional finish in the convenience of one’s home. The campaign’s tagline, ‘#BarberkeBaraber’ encapsulates the aspiration to achieve a grooming experience of professional calibre, akin to the expertise offered by a barber.
“At Philips, we’re constantly pushing the boundaries of innovation, and creating meaningful experiences for our consumers. With the #BarberKeBaraber campaign, our objective is to enhance the grooming journey for men in India by offering a product that guarantees an even trim and a polished finish within the comfort of their homes. With this campaign our aim is to empower men to groom with confidence and ease at their convenience,” Deepali Agarwal, business head- personal health, Philips Indian Subcontinent, said.
The Philips All-in-One trimmer offers multiple options to consumers in the form of it 7000 series and 9000 series. With multiple attachments, it offers a solution for grooming from head to toe.