Paragon has launched its festive campaign. The campaign shines a spotlight on the often-overlooked heroes who prioritise their duty over spending time with their families. It subtly accentuates their commitment to hard work, ensuring that others can enjoy the festivities.
The campaign’s narrative revolves around a small business owner who finds himself working on Diwali and, as a result, unable to be with his family for the celebration. As he embarks on a journey, he encounters families celebrating Diwali at various stops along the way, evoking memories of his own family back home. His journey culminates in a heartwarming video call from his family, who are seen celebrating without him. To everyone’s surprise, the client takes the phone and conveys his well wishes to the family, delighting the driver with the gesture.
“The video is a testament to Paragon’s unwavering support for small business owners. Our goal is to infuse a sense of celebration and encouragement for our customers and those who selflessly contribute to their professions, often at the expense of their family and festive moments,” Sachin Joseph, executive vice president, Paragon Footwear, said.
The video is part of Paragon’s festive campaign series touching upon the Durga Puja and Diwali festivals and is accessible on the brand’s various social media platforms, including YouTube, Instagram, and Facebook. In an exclusive partnership, the ad film will be broadcast on Hotstar throughout the World Cup.