Panasonic Life Solutions India has launched the second edition of #WelcomeToAdulthood, a guide about the products the company offers for young adults. As per the company, the new initiative aims to connect with couples who are in their mid-to-late twenties ready to explore their new phase of relationship.
Additionally, the company has also launched a campaign focusing on the next step to adulting.
Talking about the initiative, Pooja Garg Khan, head corporate communications and CSR, Panasonic Life Solutions India, said, “At Panasonic Life Solutions India, we understand our audience, the emotional roller-coaster they have to go through this phase. #WelcomeToAdulthood is a campaign designed to empower youngsters to make informed choices regarding their home appliances. The digital campaign has been crafted based on insights driven by the community and aims at elevating the overall quality of life at each juncture.”
#WelcomeToAdulthood has been crafted in collaboration with The Scribbled Stories.
Moreover, the campaign reaffirms Panasonic Life Solutions India’s commitment to its customers by providing them with the knowledge and resources they need to make informed decisions about their home appliances. By prioritising durability and sustainability, the campaign ensures that individuals entering adulthood can create lasting memories with their loved ones while enjoying the benefits of home appliances.