Panasonic Life Solutions India (PLSIND) has introduced a new 360-degree marketing campaign ‘Unlock the Future’. As per the company, the campaign aims to promote Panasonic ACs designed for smart homes featuring its room air conditioners (RACs).
Additionally, the brand claims that its latest air conditioner series, featuring Matter, an open-source connectivity standard for seamless integration among smart devices, is powered by Miraie, nanoe-X, and nanoe-G technologies.
Talking about the campaign, Dhiraj Sharma, head, marcom and brand, Panasonic Marketing India, PLSIND, said, “According to consumer reports, India is the second most sleep-deprived country in the world. Sleep plays a crucial role in maintaining a healthy lifestyle and ensuring optimal productivity in all aspects of life. Leveraging technology for greater good, we’ve designed the core theme for Panasonic air conditioners – ‘Unlock the future’. It highlights how Panasonic’s Miraie enabled air conditioners dynamically adjust to your sleep pattern to ensure an undisturbed sleep.”
The campaign takes a light-hearted route, shunning scare tactics. Through relatable, slice-of-life situations the latest campaign depicts how professionals with poor sleep habits struggle to accomplish tasks effectively amidst our stressed, fast-paced lives.
Miraie was a result of this and now, India’s first Matter enabled RACs powered by Miraie exemplifies this commitment. Our new range of ACs are tech-enabled and designed to deliver Cooling, Quality (reliability) and a Connected experience to redefine smart living,” Abhishek Verma, business head, air conditioners group, PMIN, PLSIND, added.
Moreover, the 360-degree campaign will roll out across mediums, including television, FM, social media and other digital platforms.