Campaign: Dil Ki Sunon
Brand: Tata Tea
Agency: Wavemaker
Why the campaign rocks:
The Tata Tea Gold ‘Dil ki Suno’ campaign has echoed deeply because it addresses a crucial aspect of modern society – women’s empowerment. The campaign has struck a chord because it underlines why there is a need for brands to discuss social causes that matter. The tea brand stands out by focusing on real, relatable struggles women face in pursuing their dreams while managing societal expectations.
The campaign’s film artfully portrays the plight of four different women coming from different walks of life, struggling through the conflict of their passions and balancing their responsibilities. Whether it is a cricketer who now has marital responsibilities, a 50-year-old woman challenging the societal norms about pursuing dance, a corporate professional looking forward to resuming her musical journey, or a homemaker venturing into trading in stocks, the film captures the essence of all these conflicts.
In a setting where women’s leadership and ambitions are still often viewed through a restrictive lens, Tata Tea Gold is breaking barriers and setting new standards. The campaign’s bold approach not only elevates the conversation but also inspires a broader cultural shift towards inclusivity and self-belief.
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