NueGo partners with Delhi Capitals to become associate sponsor

NueGo, an intercity electric AC bus service from GreenCell Mobility, has announced its latest collaboration with Delhi Capitals for the upcoming cricket season, which is set to commence on February 23, 2024.

As per the company, it will partner as the associate sponsor for Delhi Capitals cricket franchise. NueGo brand logo will be featured on the trouser of the team’s official and training jersey, as part of the deal.

Talking about the partnership, Devndra Chawla, CEO and MD, GreenCell Mobility, said, “Our collaboration with Delhi Capitals signals a significant stride in our growth journey, emphasising our commitment to excellence, sustainability, and a shared winning ethos. In partnership with Delhi Capitals women’s team, our focus expands beyond sustainable mobility – it’s about fostering inclusivity and empowering women. Aligned with the vision of Delhi Capitals, NueGo is dedicated to creating a supportive environment where every woman can excel, both on the field and beyond.”

With this new alliance, NueGo has solidified its position with all three sports leagues of the country, that is cricket, football and kabaddi. The expansion, combined with an existing agreement with Chennaiyan FC, demonstrates NueGo’s continued commitment to fostering an eco-conscious culture and improving women’s sports in the country.

Through this cricket partnership, the company aims to inspire and spread awareness about safe and sustainable transportation to a wider audience.