Novamax Appliances, a prominent electric appliances manufacturer in India, has launched a new advertising campaign centered around the theme of elections in India. The 24-second commercial creatively uses the concept of elections to depict the intense heat experienced during election season.
The brand’s tagline, ‘Ek Hei Naam Gunje Ga Jab Chalegi Hawa,’ aims to connect with consumers and emphasise the relief provided by Novamax Air Coolers in combating the summer heat. The creative execution of the ad film was managed by Dinesh Gupta Productions.
“With the ‘Election’ ad film, we not only capture the essence of the electoral season but also showcase how our products provide respite from the sweltering heat. We are hopeful that this campaign will connect the public with the ongoing election heat up season while also increasing the brand’s recall value through our products’ engaging tagline,” Harshit Aggarwal, founder and CEO, Novamax Air Coolers, said.
“It has been a pleasure working with the Novamax team to bring their creative vision to life. The ‘Election’ ad film presented a unique challenge that we embraced wholeheartedly. Through impactful visuals and storytelling, we have crafted an advertisement that will leave a lasting impression on viewers,” Dinesh Gupta, founder, Dinesh Gupta Productions said.
Previously, the brand successfully launched another ad film ‘Newsroom’ which targeted consumers who are looking for a refreshing summer experience. Novamax Air Coolers continues to innovate in the air cooling industry, offering reliable and efficient solutions for consumers across India.
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