Noise, an Indian lifestyle brand, is launching its latest campaign, ‘Noise of India,’ to celebrate Holi. The brand has partnered with artist Idris Ahmed to create vibrant artwork for its smartwatches, offering exclusive downloadable watch faces.
The ‘Noise of India’ campaign by the brand celebrates various cultural moments across the nation. It aims to honor the diverse tapestry of cultures, traditions, and emotions in India. The campaign highlights occasions like Holi and the rhythmic beats of dhol, emphasizing the joyous celebrations that resonate throughout the country.
“At Noise, we believe in creating experiences that resonate with our users on a deeper level. The Noise of India campaign embodies this philosophy, celebrating the essence of our rich heritage, culture, and tapestry of emotions that make us belong together. Idris Ahmed has an inevitable signature of capturing India in a unique light. When we discovered this beautiful synergy, we knew there couldn’t have been a better moment than Holi to bring vibrancy and unique experiences to our community,” Utsav Malhotra, COO, Noise, said.
Idris Ahmed, known for his photography, has partnered with Noise for a campaign. His style and credibility as a photographer were considered suitable for the collaboration. The campaign encourages users to immerse themselves in the spirit of Holi through Idris’s lens. Users can download exclusive Holi watch faces designed by Idris for Noise Smartwatches via the NoiseFit app. These watch faces complement Holi attire with color and style.
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