New Relic, an observability platform, launched a fully integrated, AI-driven Digital Experience Monitoring (DEM) solution to optimize app performance and proactively prevent interruptions in digital experiences. From what is understood, the solution offers end-to-end visibility and real-time insights across mobile, web, and AI apps, enabling organizations to deliver high-quality digital experiences across all touchpoints, with new features like New Relic mobile user journeys, New Relic mobile logs, and enhancements to New Relic session replay.
“As streaming services across India and the world gear up for the record-breaking viewership of the Paris Olympics, they must do everything they can to prevent buffering screens and frozen replays. When even the slightest delay can lead to customer churn, poor reviews, or lost subscribers, every second matters, New Relic enables streamers to proactively manage and optimise digital experiences in real-time; enabling them to host uninterrupted live events for every viewer across all devices – laptop, smart TV, mobile or tablet – even during peak times.” Peter Marelas, field chief technology officer APJ, New Relic, said.
Reportedly, some of the main characteristics of New Relic DEM are insights at reasonable costs, a comprehensive list of mobile platforms, and actionable user journeys without event duplication.
“DEM enables providers to know exactly the type of experience their customers are seeking and the problems they encounter. Most importantly, DEM allows these companies to get ahead of issues before they lose revenue. On the flip side, when companies get DEM right, customers are more likely to keep coming back and recommending them,” Stephen Elliot, VP, IDC Group.
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