Myntra, a fashion, beauty, and lifestyle e-commerce destination, has launched a new brand campaign called ‘Trend IRL (In Real Life)’, featuring Indian actress Kiara Advani. The campaign highlights real-life trendsetters whose fashion choices inspire others, encouraging them to stay fashionable and showcasing Myntra as a hub for the latest trends. As part of the campaign, Kiara stars in two films showcasing trends in women’s ethnic and western wear available on the platform.
Myntra has expanded its platform to cater to fashion-forward consumers, offering TrendNxt, an initiative aimed at redefining how customers interact with fashion trends. The app features a dedicated TrendNxt landing page with editorials, listicles, and featured trends for a personalised experience. The platform refreshes its trends weekly, providing customers access to over 50,000 styles.
Kiara’s ongoing collaboration with Myntra as the brand ambassador reflects her alignment with the brand’s values and her influence as a fashion trendsetter. Her consistent fashion sense resonates with the campaign’s message of empowering everyone to embrace current trends.
The campaign showcases various trends in films, including ruffle dresses, corpcore in western wear, ready-to-wear sarees, and summer sharara sets in ethnic wear, emphasising Myntra’s leadership in setting trends.
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