Myntra has announced the launch of ‘The Ultimate Glam Clan,’ a shopper-led creator program aimed at engaging the Gen-Z audience. From what is understood, this initiative allows shoppers to upload personal photos as part of their product reviews, positioning them as content creators. The program seeks to enhance content discovery and provide other shoppers with more informed purchase decisions, according to the company. This move is in response to the growing reliance of Gen-Z consumers on reviews, with reports indicating that two-thirds of Gen-Z purchases are influenced by online reviews, the company added. The initiative aligns with the generation’s digital-first shopping behavior and content consumption patterns.
“With FWD, Myntra is at the forefront of catering to Gen Z shoppers, offering a dynamic space that keeps them ahead of the fashion curve. The Ultimate Glam Clan program extends this vision by allowing shoppers to not only discover trends but actively participate in approving them through their unique style perspectives.With promising adoption already in the pilot, we’re eager to see how this cohort will embrace the feature, as they embark on their journey into the creator world on Myntra,” Sunder Balasubramanian, chief marketing officer, Myntra, said.
From what is understood, Myntra’s ‘The Ultimate Glam Clan’ further aligns with the shopping habits of Gen-Z, who heavily rely on reviews and user-generated content when making purchasing decisions. Reportedly, the initiative leverages an existing trend where customers already upload thousands of images daily in their reviews, adding authenticity to the platform. By amplifying this behaviour through a tiered incentive system, including opportunities for commission, brand collaborations, and real-time analytics, Myntra seeks to turn shoppers into active fashion creators, the company claimed.
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