Mentos, from the house of Perfetti Van Melle India, announced its latest campaign titled – ‘Yes To Fresh’ featuring Abhay Verma. The company stated that the idea behind the brand film is to showcase that eating Mentos candy is all about having fun and bringing in a fresh, creative perspective to play, perfectly aligning with the ‘Yes to Fresh’ concept.
“Mentos has long been synonymous with freshness & new perspectives, making a lasting impact on consumers everywhere. Our latest campaign, say ‘Yes to Fresh’, pays tribute to this legacy while introducing a fresh perspective tailored for Gen Z. This vibrant generation thrives on spontaneity and seeks out joyful experiences in their daily lives. With the charismatic Abhay Verma leading the charge, we showcase how enjoying Mentos inspires a fresh mindset, empowering individuals to uncover fun in the boring”, Gunjan Khetan, Marketing Director, Perfetti Van Melle India, said.
The film showcases the protagonist in a biology class eating a candy to be done with boredom. It is believed that this campaign by the company comes after a long hiatus.
“As a kid, refreshment meant Mentos for me. The first thing I’d buy with my daily pocket money was Mentos—and honestly, that’s still the case today! It’s even better now with the Mentos rainbow roll. It’s been a part of my life ever since, so becoming the face of this iconic brand after all these years feels like life has come full circle. It’s a ‘Yes to Fresh’ from me, as I let the fun unfold,” Abhay Verma, actor, said.
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