Max Protein has introduced its range of protein powders including whey protein, plant protein and roti mix. Additionally, the company has also launched campaign #MadeForOneMore.
As per the company, the campaign showcases the return of the popular ‘Protein Police’ featuring actor Thakur Anoop Singh.
Talking about the launch and campaign, Vijay Uttarwar, CEO, Naturell India (Max Protein), said, “We are happy to announce our new campaign around ‘Protein Police’ as a part of our latest #MadeForOneMore initiative. Max Protein has always been dedicated to empowering fitness enthusiasts to reach new heights, and this campaign perfectly embodies that spirit. It’s about pushing beyond our limits, breaking boundaries, and achieving that one extra repetition.”
Moreover, the campaign is designed to resonate with health-conscious individuals who frequent the gym, compelling them to break their own boundaries and strive for that additional step in their fitness journey.
The campaign is collaboratively created by Schbang Delhi and produced by Yaarlog films.
“We found a sitting duck in #MadeForOneMore – to position a protein supplement as the source of ‘one more rep’ that sits between your Max and new Max was half the job done. In the objective of extending Max Protein’s world, we saw an opportunity to expand the universe of Protein Police,” Manish Kinger, executive creative director, Schbang Delhi, added.
The ad unfolds in a gym setting, where individuals are pushing themselves to their limits, including the main character – Thakur Anoop Singh, who’s striving for that one final repetition.
Follow us on Twitter, Instagram, LinkedIn, Facebook
