Manyavar has announced the appointment of Ram Charan as the brand ambassador. Additionally, the company has also launched campaign #TaiyaarHokarAiye marking the onset of the wedding and festive season.
According to the company, Ram Charan stands as a quintessential embodiment of the modern Indian man on the global stage and his values resonate with Manyavar’s vision.
Talking about the campaign, Vedant Modi, chief revenue officer, Vedant Fashions, said, “We are happy to welcome Ram Charan to the Manyavar family. His charisma, charm and global appeal among a diverse audience align perfectly with Manyavar’s vision of dressing the modern Indian man. With Ram Charan, we are confident that he will have an impeccable connection with our audiences.”
The campaign film unravels the timeless tale of a father-son bond. The film comes to life as we witness a proud father fully immersed in the wedding preparations of his son. As the son admires the joyful chaos, his heart is filled with nostalgia, cherishing the moments and the wisdom imparted by his father over the years.
“I am happy to be associated with Manyavar, a brand that has consistently redefined men’s festive fashion in India. Manyavar’s commitment to innovation, tradition, and family values resonates deeply with my own principles, making this partnership particularly special to me. It is always a moment of pride and joy to celebrate weddings & festivities and what better way than by making a style statement in Manyavar,” Ram Charan added.