Mamaearth has partnered with Zepto to launch its new campaign. From what is understood, the brand will plant a tree for every Mamaearth product ordered through Zepto’s platform. According to the company, this collaboration aims to combine Zepto’s fast delivery service with Mamaearth’s commitment to sustainability, offering consumers an opportunity to support eco-conscious initiatives while shopping.
“We’re excited to team up with Mamaearth to kick off 2025 with a bang—and a bit of green! This partnership is all about making it super easy for Zepto users to do good while getting what they love. We thank our sellers for enabling this. Just order your favourite Mamaearth products, and boom—a tree gets planted. Quick, simple, and impactful— just the way we like it!” Chandan Mendiratta, chief brand and culture officer, Zepto, said.
The campaign, which is running for a limited time, also includes a digital film centered around New Year’s resolutions and the nostalgia of planting trees. The initiative will be promoted across digital platforms to raise awareness and encourage engagement, the company stated.
“At Mamaearth, we believe that small actions can create big impact. This campaign is an extension of our Goodness Inside philosophy, encouraging consumers to join us in building a greener planet. Partnering with Zepto adds the convenience of quick delivery, making it easier than ever for consumers to support sustainability. Together, we are adding ‘Goodness’ to the beginning of 2025,” Anuja Mishra, EVP and chief marketing officer, Honasa Consumer Limited, added.
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