Lufthansa Airlines launches an influencer campaign with Mad Influence. The #LufthansaNewHorizons campaign, in collaboration with 12 travel and lifestyle influencers, seeks to enchant audiences with a teleportation experience from an Indian café to the landscapes of Europe.
The campaign involved 12 content creators from the Lifestyle and Travel category. These creators, including Snigdha, Brinda, Vipul Juneja, Bhavya Monga, Sonia Garg, Radhika Nomllers, Asheer Ahmed, Karan Sehgal, Savi and Vaid, Muskan, Sharanya – Truly No Madly, and Aarya Vora, each crafted one reel and one video story, showcasing the teleportation journey from an Indian café to Europe.
“In the world of influencer marketing, our mission is to inspire, connect, and captivate. We believe in the transformative power of storytelling, and we’re dedicated to unlocking the full potential of influencer partnerships to create memorable, engaging experiences that resonate with audiences and brands alike”Gautam Madhavan, Founder and CEO, Mad Influence, said.
The contest spurred active participation from creators’ audiences, who shared their teleportation experiences through direct messages and comments on the reels.
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