Lotus Herbals unveils a campaign with its brand ambassador Jacqueline Fernandez, for its White Glow Vitamin C Gold Radiance Serum. The brand has released a multi-media campaign featuring Jacqueline in a TVC that will be broadcast on national and regional channels as well as digital and social media platforms. The TVC revolves around the Lotus Herbals White Glow Vitamin C Gold Radiance Serum, formulated with ingredients like Kakadu Plum, Yuzu Lemon, and pure gold leaves.
The TVC begins with Jacqueline Fernandez in an office scenario, where her skin catches the attention of a colleague. Jacqueline emphasises that Lotus White Glow Vitamin C Gold Serum is a serum with 100 times more Vitamin C and pure gold leaves which reduces dark spots and makes skin smooth. The TVC concludes with Jacqueline highlighting her trust and endorsement of the product.
“We at Lotus are excited to unveil the revolutionary Lotus White Glow Vitamin C Gold Serum, showcasing our commitment to clean and transformative beauty solutions. Infused with potent ingredients like Kakadu Plum and Yuzu Lemon and luxurious pure gold leaves, this serum is essential daily for achieving radiant skin effortlessly,” Nitin Passi, chairman and managing director, Lotus Herbals, said.
The brand will run the TVC on GEC channels and mega-impact properties. Targeting a wider audience the TVC will be aired across regional channels and shows. The campaign will also run on the brands’ social media platforms including Facebook, Instagram and YouTube as well as the Lotus Herbals website. In-store branding and POP will include banners, danglers, table-tops and posters across modern trade formats and retail channels, for maximum brand visibility.
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