Libas, an ethnic fashion brand, announces the appointment of Kiara Advani as its brand ambassador in its brand film. Kiara Advani’s persona and style align with Libas’ ethos, which celebrates the spirit of the contemporary Indian woman – free-spirited, independent, and evolved.
“Our partnership with Kiara Advani marks a milestone for Libas as we embark on a journey to elevate our brand to new heights of sophistication and style. With Kiara’s charm and fashion-forward approach, we are confident that she will help us in our mission to premiumise the Libas brand, making it the go-to destination for discerning consumers seeking aspirational ethnic wear. We truly believe Kiara embodies the essence of Libas, making her an ideal choice to represent the brand on a global stage,” Sidhant Keshwani, founder and CEO, Libas, said.
The brand film begins with Kiara grooving to a retro beat. She transitions from a daytime outfit to an evening ensemble from Libas’ Spring-Summer collection, surrounded by friends in a celebration. Through this depiction, the brand film showcases the beauty of ethnic fashion while also inspiring women to express themselves, embracing their unique styles.
“As someone who values the timeless elegance of ethnic wear, I am thrilled to join forces with Libas as their brand ambassador. Together, we aim to redefine traditional fashion and inspire women to express themselves confidently,” Kiara Advani, brand ambassador, Libas, said.
Libas’ Spring-Summer collection epitomises the trends, blending fabrics like cotton and linen with threadwork and pastel hues. Featuring silhouettes, signature gota work, and embellishments, the collection offers a modern interpretation of classic elegance. With a blend of textures and contemporary prints, Libas continues to captivate with its appeal and attention to detail.
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