Lenovo has launched a brand commercial as part of its recently released campaign. As per the company, the primary objective of the campaign is to enhance its preference among potential customers.
The campaign aims to integrate all of Lenovo’s consumer portfolios under its master brand – Legion, Yoga and IdeaPad and establish Lenovo as a frontrunner in the realm of innovative technology in consumer minds.
Talking about the campaign, Chandrika Jain, marketing director, Lenovo India, said, “Our masterbrand campaign signifies Lenovo’s commitment to smarter tech to all. The underlying message is simple– once you have experienced Lenovo’s technology, there’s no going back. We aspire to be the go-to choice for consumers seeking top-notch features in their products.”
Moreover, the campaign slogan ‘You’ll wish everything was a Lenovo’ highlights Lenovo’s cutting-edge features like Smart Login with infrared camera, military grade durability and high-performance cooling with Lenovo Coldfront Technology.
The campaign targets a wider audience, particularly Gen Z and millennials, to position Lenovo as a benchmark for exceptional performance and innovation in the mainstream tech category.
“When it comes to really good tech, there’s nothing that beats Lenovo. So much so that once you’ve experienced Lenovo, there’s really no going back. And we used this truth to craft a fun,” Mayuresh Dubhashi, GECD, Leo Burnett, added.
The campaign builds Lenovo’s consumer brand with a direct approach to gain preference and augment its premium market share.