Kuku FM, a prominent platform for audiobooks and shows in India, has launched a new ad film titled ‘Koi Baat Nahi,’ produced by The Ensemble. The ad film, featuring actors Apoorva Arora and Anshuman Malhotra, revolves around the theme of resilience and positivity in the face of adversity. It emphasizes the platform’s message of offering over 10,000 audiobooks and shows in easily understandable Hindi, including motivational titles like ‘12th Fail’ and ‘Buddh Sootra.’
The Ensemble, known for its expertise in TVCs, DVCs, and branded content, handled the conceptualization and execution of the ad film. Despite a tight timeline of 5 days to deliver 5 films, The Ensemble managed to create impactful content without compromising quality. The team selected actors and digital influencers tailored to target specific audience groups and genres, ensuring maximum impact and resonance.
The ad film has garnered attention for its viral dialogue, “Koi baat nahi,” which resonates with young audiences and adds relatability to the films. Overall, the collaboration between Kuku FM and The Ensemble aims to promote the platform’s diverse range of inspirational content to uplift spirits.
“Making ads for a content offering is a doubly challenging task as the ads also become a proof of the quality of the actual offering, which is audiobooks and shows in our case. In a cluttered landscape, finding standout ways to appeal to the TG so they sit up and take notice is highly important. The team at Ensemble showed great agility in understanding the brief, cracking great ideas and doing swift and faultless execution,” Kunj Sanghvi, head of content, KuKu FM, said.
“With KuKu FM’s unwavering trust in The Ensemble’s creative prowess and our commitment to exceed expectations, we have once again demonstrated that stellar ideas can thrive even under tight deadlines. It was truly a collaborative effort from both the client and our team to achieve this, as at The Ensemble, collaboration means everything to us.” Abhishek Dixit, co-founder, The Ensemble and the director of these films, said.