Kotak Mutual Funds has launched a new campaign, ‘Sapno Ko Skip Nahi SIP Karo’, to encourage long-term investment through Systematic Investment Plans (SIPs) in India. The initiative aims to address the issue of investors prematurely stopping their SIPs due to market fluctuations and short-term profit goals.
The campaign highlights that many individuals juggle multiple dreams, such as owning a car, taking a foreign trip, securing their child’s future, early retirement, or buying a new house. Financial constraints often lead to some dreams being skipped. Despite more than 25 crore automobile owners in India, only about 4.5 crore individuals invest in mutual funds, indicating a gap in investment adoption.
‘Sapno Ko Skip Nahi SIP Karo’ seeks to build an emotional connection with investors, encouraging them to invest for long-term goals rather than short-term gains. Reportedly, three films have been created to resonate with different demographics and will be showcased across digital, TV, outdoor, and social media platforms.
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