Kissht, a popular digital lending platform, has launched a new ad campaign called “Kissht Se Khushiyan Khul Kar Jeeyo.” The campaign aims to inspire millennials and Gen Z by showing how easy credit can help make their dreams come true.
The campaign features four short films, each highlighting a different aspiration, such as starting a business, living in a beautiful home, having a dream wedding, and buying a car. These films use humour and simple storytelling to connect with urban and semi-urban audiences, making it easy for people to relate to the characters and situations.
“Our new campaign, ‘Kissht Se Khushiyan Khul Kar Jeeyo,’ embodies our mission to empower individuals to achieve their dreams without financial barriers. A typical Kissht customer is someone with bold aspirations and the passion to pursue them fearlessly. Through a series of relatable and heartfelt stories, we aim to demonstrate how even small financial assistance can create a significant impact in people’s lives. At Kissht, we strive to be a platform that provides every Indian with access to the financial support they need to realize their ambitions today for a brighter tomorrow. We hope this film resonates deeply with our audience and inspires them to dream big,” Shwetha Iyer, SVP & Head of Marketing, Kissht, said.
Kissht wants to reach out to its main audience—young people who are always looking for ways to improve their lives. The films use everyday scenarios and add a fun, exaggerated twist to make them more entertaining and memorable.
The campaign will be shared on social media, video platforms, and digital ads to reach people in cities and smaller towns. It will also include content in regional languages to connect with a wider audience.
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