KFC has rolled out its campaign ‘Aao Lunch Karein’ for its KFC Lunch Specials. As per the company, the campaign showcases Colonel Sanders leads a squad whom he calls the KFC Lunch Police.
In the campaign, the KFC Lunch Police are seen visiting an office where everyone seems to have something to do at lunchtime, except eat lunch. The film ends with a declaration of ‘Aao Lunch Karein!’ by Colonel Sanders as he urges everyone to join in the lunch revolution and indulge in the KFC Lunch Specials.
Talking about the campaign, Aparna Bhawal, CMO, KFC India and partner countries, said, “Lunch is often the most compromised meal of the day, because of a myriad of reasons – we’re on the move, or there’s an assignment to finish, a meeting to get to, pocket money running low, or simply because we want more variety for lunch. The new launch is in line with our ambition to expand our core menu through interesting formats to provide unmatched variety and value to our consumers.”
Moreover, subsequent films in the campaign will showcase different situations and reasons people are compelled to skip lunch.
The campaign conceptualised by Oglivy will run on TV and digital platforms, along with a 360-degree plan.
“With KFC Lunch Specials, we wanted to highlight this cultural shift that has slowly crept into our lives. So we created the KFC Lunch Police. Led by Colonel Sanders with a team of undercover lunch agents, who pop out of thin air and catch lunch offenders on the fly. It’s a fun, slightly wacky, and a completely unmissable way to remind people that with KFC Lunch Specials, we are bringing back the adage, lunchtime means lunchtime,” Ritu Sharda, CCO, Ogilvy-North added.