Kalyan Jewellers has kickstarted its Diwali festivities with the launch of its campaign ad featuring brand ambassador Amitabh Bachchan alongside Jaya Bachchan, Katrina Kaif, Akkineni Nagarjuna, Prabhu Ganesan, Shiva Rajkumar, Rashmika Mandanna and Kalyani Priyadarshan.
Kalyan Jewellers has also announced the launch of specially curated gold coins, featuring designs of Lord Ganesha and Goddess Lakshmi in both 22-carat and 24-carat.
Talking about the campaign, Ramesh Kalyanaraman, executive director, Kalyan Jewellers, said, “We are to present this campaign, celebrating the importance of familial bonds and the rich cultural traditions that unite us during Diwali. This festival holds great cultural significance and represents a time of immense joy for all. Through this initiative, our aim is to convey the essence that Diwali is a time to cherish the bonds that define our identity.”
Building on the legacy of #TraditionOfTogetherness campaign, the ad film underscores the essence of Indian values and bonds within families. Additionally, the retro-inspired music creates a nostalgia, weaving a tale that cherishes the spirit of togetherness and pays a homage to India’s vibrant cultural tapestry.
The 1-minute ad film also brings forth the timeless romance of Amitabh and Jaya Bachchan, complemented by Kalyani Priyadarshan in the role of their granddaughter. Simultaneously, it features Rashmika Mandanna with Prabhu Ganesan in a portrayal, depicting the father-daughter relationship.