KALKI Fashion, an Indian couture brand, has rolled out its Diwali campaign with tagline “Woh Sabhi Ankahee Khushiyon Ke Liye”. As per the company, the campaign features their Festive Edit ‘23 collection. The collection is a blend of traditional and contemporary designs.
The campaign is narrated through the eyes of Riya, a character who brings her long-time lover, Anshul, into her family’s Diwali celebrations. Together, they experience the warmth of being welcomed with open arms and heartfelt love.
Talking about the new campaign and collection, Nishit Gupta, Director, KALKI, said, “Diwali is a time when we come together with our loved ones and share our happiness. It’s a celebration of the intangible gifts, the unspoken joy that we bring into each other’s lives. At KALKI Fashion, we recognise the essence of Diwali and the depth of its emotional significance. Our campaign bearing the tagline ‘Woh Sabhi Ankahee Khushiyon Ke Liye’ is a tribute to the spirit of Diwali, reminding us all that it’s not just about the presents but the presence of love and togetherness.”
Moreover, the campaign comprising a series of six videos celebrates the love, togetherness, and joy that makes Diwali a special and heartwarming festival. Additionally, the campaign encapsulates the idea that Diwali is not just about material gifts, but it is the sentiment and goodwill that matter.
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