Josh, a short-video app in India, has initiated the #TogetherForEquality campaign to mark International Women’s Day, 2024. The campaign’s objective is to advocate for the socio-economic, political, and financial inclusion of women across various domains, including homes, workplaces, educational institutions, and political arenas.
The #TogetherForEquality campaign introduces a Filter Challenge – #NoFilter on Josh, encouraging users to participate actively and highlight instances of exclusion while inspiring positive change. #NoFilter encourages women to express themselves freely, regardless of societal norms that may restrict their choices, such as pressure to marry early, facing strict curfews, or being subjected to moral policing regarding their attire. Through this challenge, users can share their authentic life experiences and contribute to meaningful discussions. Additionally, users can utilise the filter to amplify their voices on women’s rights issues.
Josh will also present a short video series in collaboration with Milaan Foundation and MASH Project Foundation, focusing on actions individuals can take within families, educational institutions, workplaces, and public spaces to promote inclusion.
“The #TogetherForEquality campaign represents our concerted effort to address gender disparities and drive meaningful change. As we approach International Women’s Day, we are committed to sharing inspiring stories that challenge societal norms and biases and advocate for positive change. By harnessing the extensive reach of Josh, we aim to amplify voices and foster a collective movement toward true gender equality,” Sunder Venketraman, Head of Content and Creator Ecosystem at Josh said.
Further to the government’s efforts toward women-centric and women-led development, the campaign offers an opportunity for young individuals to initiate conversations and play a crucial role as advocates for social change. This all-encompassing campaign is crafted to inspire ongoing actions, contributing towards a future with increased inclusivity and equity.
“As we unite to commemorate International Women’s Day, Milaan Foundation proudly champions the cause of adolescent girls, rallying support for inclusion, equity, and justice under the #TogetherForEquality campaign. Together, we highlight the diverse accomplishments of adolescent girls, representing their unique backgrounds and experiences. This campaign holds profound significance as it underscores Milaan’s resolute commitment to breaking down barriers, dispelling stereotypes, and creating a world where every girl and every woman is valued, heard, and empowered, every single day,” Rati Misra, executive director, Milaan Foundation, said.