JioStar has introduced JioStarverse, an influencer marketing platform that aims to provide brands and agencies with a more data-driven and transparent approach to influencer partnerships.
The platform will feature over 500 curated influencers from the JioStar ecosystem, covering a wide range of categories including entertainment, fashion, fitness, and gaming. Key features include AI-powered tools for real-time campaign analytics, audience intelligence, and performance tracking, developed in collaboration with marketing technology company Qoruz.
“With JioStarverse, we’re combining our talent ecosystem with intelligent technology to offer brands smarter, scalable, and accountable influencer marketing,” Ajit Varghese, Head of Revenue, Entertainment and International at JioStar, said. The platform goes beyond just reach, emphasising the importance of authentic influencer connections that deliver measurable results, he added.
The platform seeks to address growing advertiser demands for greater control and clarity over campaign outcomes. Marketers will be able to align influencers with specific campaign goals, monitor engagement, sentiment analysis, and content performance, all in real time.
JioStarverse is designed to cater to both large-scale national campaigns as well as smaller, niche collaborations, offering brands flexibility in their marketing strategies. The platform is also integrated with JioStar’s broader entertainment and talent network, allowing for seamless integration of influencer content across various digital media formats. Through this platform, JioStar aims to provide a more comprehensive solution for brands seeking to engage with influencers in a more strategic and data-driven manner.
