Bollywood actor Janhvi Kapoor has been named the brand ambassador for Sugar Free, a sugar substitute in India. The move is part of a broader effort to engage health-conscious consumers and those looking to cut down on sugar intake.
“I am excited to join hands with Sugar Free, a brand that has been a part of so many households for years. Leading a balanced lifestyle is important to me, and I love that Sugar Free allows people to enjoy their favourite treats without the guilt. I am thrilled for this new beginning with Sugar Free and look forward to inspiring more individuals to take a step towards a balanced lifestyle,” Janhvi Kapoor said.
Kapoor, known for her interest in fitness and food, is expected to bring visibility to the growing trend of sugar alternatives. India’s sugar substitute market has seen steady growth, with increasing demand for options that cater to different dietary needs.
“Sugar Free has been a category creator and market leader in India’s health and wellness space for over three decades. As consumer preferences shift toward smarter and more balanced lifestyles, Sugar Free continues to evolve and bridge the gap between wellness and taste. This makes Janhvi a natural choice, and we are excited to have her champion our brand’s purpose and legacy. I am confident that this association will mark a new chapter in our journey to make healthy living both accessible and aspirational,” Tarun Arora, CEO of Zydus Wellness
The collaboration will be supported by a widespread marketing campaign, including digital media, print, television, and outdoor advertisements.
