iProspect India announced that the company has secured the digital media mandate for ARDEX ENDURA, a construction chemicals company, after a competitive multi-agency pitch. From what is understood, the account will be managed from the agency’s Mumbai and Bengaluru offices. According to the company, as part of the mandate, iProspect will oversee the brand’s digital transformation, including social media and content development, SEO strategies, and a website revamp, focusing on brand awareness, trust-building, and community engagement.
“We are incredibly excited to embark on this new chapter with ARDEX ENDURA. This partnership is a true reflection of our unwavering commitment to driving impactful growth through sharp, data-backed digital strategies. The iProspect team has consistently demonstrated its expertise in the digital space, and we are eager to amplify ARDEX ENDURA’s leadership in the industry, pushing the boundaries of innovation and success with strategy-driven nudges across platforms,” Vinod Thadani, CEO, iProspect India, said.
This partnership aims to enhance ARDEX ENDURA’s digital presence using a combination of media, technology, data, and content. iProspect will work to improve search visibility and user experience on the revamped website, with the goal of positioning ARDEX ENDURA as a market leader by 2030.
“Welcoming ARDEX ENDURA to our clientele marks a significant strategic win for us. We are excited to have them onboard. Our mission is to elevate their digital presence and support their ambitious growth goals with innovative solutions. iProspect’s deep expertise in driving sustainable growth ensures long-term digital success for the brand. We are confident that our approach will be crucial in ARDEX ENDURA’s journey to becoming the most trusted brand in its sector, paving the way for enduring growth and fostering meaningful engagement,” Anita Kotwani, CEO media, South Asia, dentsu added.
Follow us on Twitter, Instagram, LinkedIn, Facebook
