InMobi Advertising, a global provider of mobile-first programmatic solutions, has introduced a new self-service platform called InMobi Buyer Hub. Designed to streamline the media buying process, the platform offers access to mobile inventory and tools for deal creation, campaign optimisation, and data-driven targeting.
The InMobi Buyer Hub targets a wide range of media buyers, including curators, agencies, brand-direct teams, retail media networks, demand-side platforms, and media owners. According to the company, the platform aims to deliver greater precision, transparency, and control by providing direct access to build and manage programmatic deals.
Central to the Buyer Hub is its use of agentic AI technology, which the company says will accelerate the curation process and allow buyers to generate programmatic deal IDs with increased efficiency. The platform incorporates a self-serve interface intended to simplify the experience and boost campaign outcomes.
Several partners, including Audigent, @curate, Givsly, and Antipodes, are already live on the platform. These curators are utilising it to expand audience data integration and facilitate sell-side curation strategies.
“The InMobi Buyer Hub’s focus on sell-side curation removes the need for a broad, unfocused approach to audience development. It allows us to pre-package high-quality, contextually relevant inventory, enriched with data, into curated deals that buyers can target more efficiently,” said Kunal Nagpal, Chief Business Officer at InMobi Advertising. “Reducing noise in the bidstream and increasing signal quality helps improve win rates and ensures a greater share of media spend reaches performant, working media.”
Chris Feo, Chief Business Officer at Experian Marketing Services, commented on the value of data integration through the platform. “Today’s buyers need simplicity, transparency, and trustworthy signals. By bringing Audigent’s audiences into the InMobi Buyer Hub, planners unlock high-match mobile segments—turning more impressions into working media and driving measurable business outcomes.”
The Buyer Hub allows media buyers to incorporate their own first-party data alongside InMobi’s user-level and contextual signals, gathered from its proprietary SDK and publisher relationships. According to the company, the platform is designed to operate within privacy-compliant frameworks while providing targeting precision and real-time campaign insights.
“The future of programmatic isn’t about more noise, it’s about more signal,” said Rhys Denny, Co-Founder and CEO of @curate. “We’re proud to partner with InMobi Advertising to help power this new shift towards greater control and transparency, enabling smarter curation, cleaner supply paths, and faster activation across the open web. Together, we’re setting a new standard for how programmatic should perform.”
InMobi plans to roll out a beta program later this spring, inviting brands and agencies to test the next phase of the Buyer Hub.
The platform includes features such as omnichannel premium supply access, campaign-directed analytics, and brand safety tools. According to InMobi, the Buyer Hub is positioned to enhance media buyers’ control over campaign activation and performance while maintaining compliance with evolving data privacy regulations.