The global advertising industry is set for a 7.7% growth in 2025, fueled by a digital wave that will claim 82% of total ad revenue, according to the latest GroupM TYNY report. Excluding U.S. political advertising, digital continues to lead the charge, growing at 10.2% globally.
India secures its place as the 9th largest advertising market worldwide, with the sector projected to grow 7% year-on-year, reaching Rs 1,64,137 crore in 2025—an incremental Rs 10,730 crore over 2024. Digital advertising is spearheading this expansion, set to capture 60% of total ad spend, up from 58% in 2024.
“India is at the forefront of a marketing revolution driven by AI and data privacy. As global ad spend surpasses $1 trillion, India emerges as a top 4 growth market, with digital now accounting for over 60% of ad spend. With a shift to personalized engagement, commerce-driven marketing, and responsible innovation, mixed reality and immersive tech fuel experiential content. While TV is vital, we also see AI agents transform customer interactions, we also witness brand-audience connections getting redefined with the surge of emerging formats like programmatic CTV and AI-driven retail media. All of this is positioning India for unprecedented innovation and impact in the modern marketing era,” Prasanth Kumar, CEO, GroupM South Asia, commented.
India’s advertising landscape in 2025 is set for a digital boom, with digital ad revenue surging by 11.5% to Rs 99,137 crore, further solidifying its dominance. Meanwhile, television is expected to see a slight dip of 1%, bringing in Rs 42,431 crore, reflecting shifting consumer habits. Print media, despite challenges, is projected to grow by 4% to Rs 15,947 crore, while out-of-home (OOH) advertising will see a healthy 8% increase to Rs 3,671 crore as brands invest in outdoor visibility. Radio, however, is set for a 1% decline, reaching Rs 2,009 crore, whereas cinema advertising is making a strong comeback with a 10% jump to Rs 942 crore, benefiting from increased footfalls in theatres.
India’s advertising landscape is shifting, with retail media growing at a CAGR of 40% since 2019. Leading the charge are SMEs, real estate, education, BFSI, and tech/telco, contributing 60% of total advertising spend and poised to grow at ~10% in 2025.
“India’s advertising ecosystem is being reshaped by digital dominance and shifting consumer behaviours, Digital and TV together account for 86% of total ad spend, with streaming TV now making up 12.6% of total TV ad revenue—signalling a critical shift for brands to optimize across high- growth platforms. Key sectors like SME, realty, education, BFSI, and tech/telco contributing to 60% of total advertising are set to grow at around 10%, further accelerating market expansion. Additionally, rising investments from EVs, fintech, and gaming are fuelling the market’s momentum,” Ashwin Padmanabhan, chief operating officer, GroupM, stated.
As digital expands its dominance globally and in India, the shift in advertising strategies is evident. Traditional media—particularly TV and print—is seeing mixed trends, while retail media and digital extensions are setting new benchmarks.