The ICC Men’s Cricket World Cup 2023 has launched an additional vertical video feed to enhance the viewer’s experience of match coverage, which is supported by Disney Star. As per the company, the ICC’s vertical feed will be a first-of-its-kind coverage for the sport across all 48 World Cup matches.
The technological innovation is set to provide fans with an easier and more intuitive viewing experience on mobile phones that allows them to consume content on-the-go in a convenient handheld position.
Talking about the development, Anurag Dahiya, chief commercial officer, ICC, said, “Cricket fans always look forward to the high-quality broadcast coverage of ICC events. With this in mind, the ICC TV team continuously strives to tailor our coverage to fan preferences. We are very excited to launch cricket’s first-ever vertical video production at the ICC Men’s Cricket World Cup 2023. This game-changing initiative promises to transform the fan viewing experience. It is an innovative approach to cricket coverage that will place fans at the centre of the action, bringing them closer to the game than ever before.”
Moreover, the transformative approach to consume ICC events will provide more access to World Cups than ever before to fans. The vertical feed will provide a special experience with the addition of split-screens in its coverage. The split-screen feature will unlock an additional dimension for the viewers and provide a further sense of proximity with a focus on building more context to the on-field action.
“Consumers’ preferences and habits are evolving more rapidly than ever before, catalysing the emergence of new user experiences. Disney Star has always played a role in taking cricket viewing experiences forward and is now proud to collaborate with the ICC to bring to sports fans for the first-time ever the ‘vertical feed’, on ICC Men’s Cricket World Cup 2023. The ‘vertical feed’ aims to deliver to digital users, enhanced convenience, engagement and immersion, beyond the differentiated screen orientation,” Sanjog Gupta, head – sports, Disney Star added.
Additionally, the production will use an array of dedicated vertically oriented cameras, whilst utilising the world feed cameras for split screens. The production will also feature match graphics and bespoke production enhancements to enhance the vertically oriented coverage.
Follow us on Twitter, Instagram, LinkedIn, Facebook
