Hyatt has announced the launch of ‘Perfectly Yours 2.0,’ in India. As per the company, the campaign is a sequel to the wedding campaign that was introduced last year for modern Indian couples who seek a personalised wedding experience.
Additionally, Perfectly Yours 2.0 highlights wedding offerings at Hyatt hotels by focusing on some of the culturally rich events in Indian weddings such as the mehendi, sangeet, wedding rituals and family reunions through a trilogy of musical experiences intertwined with the narrative of a modern Indian couple and their emotions as they take the steps toward forever.
Talking about the campaign, Kadmbini Mittal, regional vice president – commercial, India and Southwest Asia, Hyatt, said, “With the ‘Perfectly Yours’ campaign, we were able to spark conversations around how modern Indian weddings are increasingly reflective of the couple’s individual characteristics and beliefs, while focusing on Hyatt’s expertise in curating personalised experiences for each couple. Expanding on the love and accolades received by the inaugural campaign, we are delighted to present ‘Perfectly Yours 2.0,’ which is dedicated to enhancing this offering by encapsulating Hyatt hotels’ commitment to going above and beyond the wedding day by building culturally rich moments to ensure a unique experience for each couple.”
Moreover, the trilogy features the voices of Monali Thakur and Ashu Shukla in ‘Fell In Love In A Hopeful Place’, Aakriti Kakkar and Osho Jain in ‘Shor Aur Sukoon’ and Sona Mohapatra and Akkhil Sachdeva in ‘Dheere Dheere’.