On the occasion of Children’s Day, HSBC Mutual Fund has released a new digital film titled “Naye Nazariye Ki Udaan,” which focuses on the importance of early financial planning for children’s future. It is believed that the film, conceptualised and produced by TheSmallBigIdea, aims to educate young parents about the benefits of systematic investment plans (SIPs) in mutual funds. It emphasises the need to start investing early to build a strong financial foundation that can support children in achieving their long-term goals and aspirations, the company stated.
“With thoughtful planning, parents can create a strong financial foundation to help secure their child’s aspirations and future. Through the quirky narrative in our Naye Nazariye Ki Udaan film, we wish to reinforce the importance of early investments through a SIP and urge young parents to take this critical step forward to make their child’s dreams into reality,” Kailash Kulkarni, CEO, HSBC Mutual Fund, said.
From what is understood, the film features a lighthearted narrative centred around a father-child duo, who engage in a playful challenge involving Sherlock Holmes in search of misplaced keys. The storyline subtly connects this creativity to the role mutual funds can play in ensuring financial stability, highlighting the value of investing for the long term.
“Children, with their unfiltered imagination, see the world through a lens of endless possibilities. Our goal was to capture this unique perspective and weave it into a narrative that resonates with parents and highlights the transformative power of early investment. By emphasizing the long-term benefits of SIPs, the film will inspire people to take charge of their financial future and secure a brighter tomorrow for their loved ones,” Manish Solanki, COO and co-founder, TheSmallBigIdea, added.
The film will run across all digital and social media platforms. The company will engage with investors via display ads, and social media platforms including Instagram, Facebook, LinkedIn, YouTube., etc., it stated.