Hershey India Pvt. Ltd. has launched a new Valentine’s Day campaign, “Sometimes, Love Sounds Like…”, focusing on the everyday gestures through which people express love. From what is understood, the campaign underscores that love is often shown rather than spoken, highlighting moments such as checking in on someone, sharing quiet companionship, or simply being present.
As part of the initiative, the company has released a series of six short films depicting different ways love is expressed beyond words. The campaign reflects the evolving ways in which modern Indian consumers celebrate love, emphasising emotions and meaningful interactions.
“Love is expressed in countless ways, often through the simple, everyday moments we might overlook. With our Valentine’s Day campaign, we’re focusing on how these everyday dialogues can carry meaning. At Hershey, we believe our chocolates are more than just treats; they’re a way of creating moments of goodness – something that lies at the heart of our purpose. This campaign invites consumers to express love on their terms – no grand gestures, just real, relatable moments, adding to the countless micro-occasions where love can be celebrated.” Luigi Mirri, GM, Hershey India & APAC, said.
By showcasing these intimate moments, the campaign aligns with the broader cultural shift toward appreciating non-verbal expressions of affection in relationships.