Hero FinCorp unveils a new brand identity, which is aligned with the evolving needs of a rising Bharat. The new logo displays Hero Group’s values and ethos whilst resonating with the changing needs and aspirations of today’s Indians.
The brand refresh introduces a visual language built around the concept of ‘Windows of Opportunity’. The windows, a simple yet impactful symbol, represent the potential inherent in each individual, and the avenues through which Hero FinCorp’s products and services assist in giving individuals the ‘Confidence to Make it Happen’. This represents a mindset that aims to empower customers, employees, and stakeholders to pursue their dreams and goals with determination, resilience, and belief in their abilities, leading to both personal and professional success.
“India’s growth story is not just about numbers; it’s about the resilience, innovation, and aspirations of its people, shaping a vibrant tapestry of progress known as Bharat. Our visual evolution is aimed at serving aspiring Bharat, providing the confidence to make it happen,” Abhimanyu Munjal, joint managing director and CEO, Hero FinCorp, said.
The identity refresh exercise entailed a multi-step approach, which included gathering market insights, customer and employee views, and monitoring changing financial and market trends; to create a robust, distinctive, and memorable presence.
Hero FinCorp aims to connect at a deeper and more meaningful level with Indians from all walks of life with the brand identity refresh. The new brand identity and logo symbolise the company’s evolution mirroring that of the nation as the company collectively works towards enabling the dreams of the India of today and tomorrow, creating a ‘Viksit Bharat’ in 2047; while staying deeply rooted and connected to its values and culture.
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