Helios, Titan’s multi-brand premium watch store, has partnered with Charriol, a luxury Swiss watchmaker, to expand its international offerings.
Charriol is a Swiss watch and jewellery brand founded in 1983 by Philippe Charriol, renowned for its distinctive cable motif, which is a signature element in its designs. Titan’s watch retailer Helios intends to bring Charriol’s distinct craftsmanship, inspired by ancient Celtic artistry, to the growing luxury aficionados in India. Helios already has over 40 global brands in its portfolio.
Suparna Mitra, CEO of the watches and wearables division of Titan Company, said, “We are delighted to introduce Charriol to our meticulously curated collection at Helios, marking a significant advancement in our strategic expansion within the premium category. With the continued expansion of our international portfolio, we aim to build on our growth momentum of 35% for 2024-25.”
She added, “Charriol watches, with their Swiss lineage and craftsmanship combined with modern technology, perfectly align with our mission to cater to the discerning tastes of our consumers.
This partnership not only strengthens our portfolio but also strategically reinforces Helios’s position as a preferred destination for premium timepieces from across the globe.”The partnership aims to tap into the luxury market in India, which has been growing rapidly. Bain and Co estimate its growth to be 3.5 times the current size, potentially reaching the $200-billion mark by 2030.
Joining the launch event in Delhi on Tuesday virtually from Geneva, Coralie Charriol, CEO and creative director of Charriol, said, “We are very excited to bring Charriol to India, a market with immense potential and strong affinity for fine craftsmanship. With India’s growing affluence and aspirational buying trends, our unique, high-quality products featuring the signature Celtic cable motif and Swiss craftsmanship are well positioned to resonate with discerning Indian consumers.”