Harpic Bathroom Cleaner released a festive campaign #MomWaliDiwali. The campaign highlights how each member can support the homemaker in this process, especially when it comes to bathroom cleaning.
“In a new direction for the brand, Harpic Bathroom Cleaner through #MomWaliDiwali, showcases the importance of a mother’s touch in achieving perfection in every task, and the role families can play to ease her work around the house, especially during Diwali cleaning. The heartwarming brand film aims to bring families together in the most mundane task of cleaning,” Saurabh Jain, regional marketing director, South Asia – Hygiene, Reckitt, said.
The campaign video captures the significance of a mother’s touch in achieving perfection in every task, big or small, while encouraging family members to assist mothers with tasks like bathroom cleaning. It features a daughter, son, and father struggling at tasks like making laddoos, picking right clothes for Diwali, and putting up lights in preparation for Diwali, however, with the mother’s touch, they are able to complete the tasks successfully. When the mother is later seen attempting to clean the bathroom, the son, daughter and father intervene to help, using the Harpic Bathroom Cleaner, making the mother smile in awe of her family.
The brand campaign video is available on Harpic’s official YouTube page and is being run on YouTube, Meta and Disney+ Hotstar. The brand campaign was conceptualised by Energy Studio, produced by Purple Pink and was directed by Siddharth Shah.
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