Hari:Bol announced that it has assigned its digital duties to Digital Refresh Networks (DRN). Digital Refresh Networks will spearhead the creative communication for Hari:Bol, reinforcing the brand’s digital presence.
“DRN demonstrated an understanding of our brand ethos, addressing our concerns about market positioning with precision. Their pitch not only met our creative requirements but also laid the foundation for promising results. By aligning our creative and media strategies, we anticipate gaining a competitive edge in the market,” Punit Khandelwal, sales head, Hari:Bol, said.
Hari:Bol stands as an initiative, championing the revival of the ‘Farm to Folk’ culture and contributing to rural communities through a transparent and sustainable model. Hari:Bol’s impact is multifaceted, reaching economic, health, and educational dimensions, exemplifying its dedication to holistic well-being. The partnership marks a milestone for DRN, propelling them into the realms of comprehensive social media and media planning initiatives.
“We hope to leverage our previous learnings of working with brands in the food and beverage category and craft unique digital experiences that resonate deeply with Hari:Bol’s audience, ensuring a meaningful and enduring connection,” Barin Mukherjee, CEO, Digital Refresh Networks, said.
The account will be handled out of the agency’s Mumbai office.
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