GroupM, WPP’s media investment group, announces the consolidation of its content, sports, and entertainment offerings into GroupM Content and Sport. The move aims to provide GroupM clients with access to premium content opportunities in the Indian market, enhancing brand engagement through culturally relevant initiatives.
Vinit Karnik has been appointed as managing director of Content, Entertainment, and Sports for GroupM India, aiming to lead a unified strategy leveraging GroupM’s scale, expertise, and technology. The company states that Ajay Mehta and Subhamoy Das will support Karnik in this endeavour, overseeing specific verticals within the combined offering. Reportedly, this decision is part of GroupM’s ongoing business transformation to provide more integrated solutions for clients. The unified offer will provide GroupM clients with exclusive access to scaled and compelling premium content opportunities, enabling marketers to enhance brand engagement through consumer-centric initiatives.
“As we are witnessing the interplay and evolution of media ecosystems, this step enables us to build a simple and uniquely compelling capability that allows our clients to combine the best ideas, properties, and partnerships and align their brand objectives with consumer passions and interests. With Vinit’s leadership and the strong support of our entertainment, content, and sports teams, we are building a content powerhouse,” Prasanth Kumar, CEO, GroupM South Asia, said.
“The integration of Content, Entertainment, and Sports allows us to create holistic experiences that will take our clients’ brands to new levels of relevance and consumer engagement. Our focus will be on harnessing advanced analytics, with data-driven strategies, innovative content creation, and strategic partnerships to drive engagement and brand value in culturally impactful ways,” Vinit Karnik, managing director – Content and Sports, GroupM India said.
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