Travel platform Goibibo has launched a new AI-powered video campaign in partnership with TrueFan AI, targeting users who start but don’t complete their bookings.
The campaign features personalised video messages from cricketer Rishabh Pant, generated using artificial intelligence. These videos address users by name and mention the specific destination or mode of transport they searched for.
“We’re always looking for new ways to connect with our users through technology,” said Raj Rishi Singh, Chief Marketing Officer, Goibibo. “Our goal is to build a more genuine and personal relationship between the brand and each user through direct and individualised interactions. We’ve seen that video campaigns tend to drive higher click-through rates than text-based ones, which reinforces our belief in the power of visual storytelling. By leveraging AI to deliver contextual and personalised videos featuring a celebrity, we aim to create moments that feel real and relevant to the user.”
Nimish Goel, CEO and Co-Founder of TrueFan AI, added, “This campaign with Goibibo is a glimpse into the future of personalised communication at scale. By combining the power of AI with the charm of Rishabh Pant, it’s not just creating content, it’s meaningful content, one-to-one brand moments that resonate. It’s exciting to see a forward-thinking brand like Goibibo embrace this new frontier in marketing, where every user feels seen, valued, and uniquely engaged.”
