Goibibo launched its ‘No Compromise’ campaign targeting travellers in Tamil Nadu and Kerala featuring father-son duo Jayaram and Kalidas, actors. From what is understood, the film references characters from a movie. This is also the latest instalment in the ongoing campaign, stated the company.
“This campaign taps into the rich nostalgia of a beloved classic while showcasing Goibibo as the go-to platform for a ‘No-compromise’ vacation. By blending familiarity with modern-day convenience, we want to remind travellers that booking with Goibibo means informed choices, better options, and ultimately, smarter travel,” Raj Rishi Singh, chief marketing officer, Goibibo, said.
The digital film is now available on Goibibo’s social media handles in languages such as Malayalam and Tamil.
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